RESUME

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Weill Cornell Medicine

Content Strategy Marketing Manager 1/24 – Present

Content Strategy Specialist 11/20 – 1/24

  • Optimizes the development and distribution of all clinical patient-facing content, leading to 14X growth in brand impressions

  • Oversees project management of award-winning healthcare campaigns resulting in 3 consecutive years of positive industry recognition

  • Developed organic media strategies resulting in 16% growth YOY in patient traffic to websites compared to pre-pandemic levels

Content Strategy Consultant 2/20 – 11/20

  • Advised on effective marketing efforts for all 75 clinical services and specialties through creation and management of omnichannel content strategies

  • Led email communication plans for reaching 600K+ patients during the COVID-19 pandemic; exceeding industry email benchmarks by 30% while also supporting priority institutional initiatives

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American Association of Advertising Agencies (4A’s)

Freelance Digital Marketing Manager 10/19 – 1/20

  • Established new company-wide email intake system through Asana; leading to more efficient and organized delivery of key projects by all members of the Strategic Services team

  • Reduced email unsubscribes by 83% through effective systems auditing and implementation of channel best practices

  • Doubled email open rates through successful rollout of A/B testing, reporting of analytics, and improved UX design

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305 Fitness

Marketing Consultant 10/19 – 10/21

  • Supported Director of Marketing on upcoming sales and digital marketing initiatives on part-time consultant basis

Marketing Manager 10/18 – 10/19

  • Oversaw sales marketing & new client acquisition; helping to grow brand’s footprint from 3 to 6 flagship studios & 3 new pop-up cities, bringing in an additional 50% growth in sales and 40% growth in client traffic

  • Launched at-home workout series on YouTube and growing channel’s subscriptions by 850%; published highest performing video to date, with over 175K views

  • Grew email campaign open rates by 50% through frequent A/B testing of content, maintaining tone of voice across marketing channels, and growing recipient lists through sweepstakes strategies

  • Spearheaded brand collaborations with partners, like Tiësto, Nike, Ketel One and Gilt, to help elevate company’s profile, client experience, and event activations

  • Led paid social strategy to support sale promotions and membership events, including Annual Sale, Membership Lottery, Bootcamp Sales, and New Client Specials

  • Managed local and regional marketing teams, comprised of social media manager, influencer manager, PR manager, media ambassadors, and interns

Content Creator & Copywriter 8/16 – 10/18

  • Created original weekly content for “The Online Mag” to support business’ events, e-newsletter, and promotion calendars

  • Redesigned brand’s Squarespace site, leading to increase in web traffic by 30% to the blog and 43% to the online store

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Success Academy Charter Schools

Social Media Manager 12/17 – 10/18

  • Led the planning, optimization, and reporting of the digital presence for NY’s top-performing charter school network

  • Developed content strategies to support key initiatives, including talent and scholar recruitment, advocacy rallies, press conferences, leadership trainings, first week of school, and commencement

  • Increased staff engagement by over 100% through active management of the employee social media ambassadors program, which was created to help celebrate the joy and advocacy, happening across the 47 schools and Central Office

  • Managed CEO’s social presence as LinkedIn Influencer through monthly publishing of thought pieces and op-eds in Education Reform and local NYC politics news

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NewYork-Presbyterian

Social Media Manager 3/17 – 7/17

  • Managed social media calendars and campaigns to distribute impactful content to hospital’s online audience of 224K

  • Strategized with constituents on hospital’s inaugural Twitter chat on telemedicine, generating 13M total impressions

  • Launched 2 new social communities for priority hospital departments to facilitate online networking and recruitment efforts

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Kaplan Test Prep

Marketing Manager 1/16 – 3/17

  • Led Digital and Field Marketing strategies for KTP’s growing PreCollege business to drive 43% more customer web traffic

  • Managed Marketing Campaign Manager to execute recruitment of growing student markets across the country

  • Collaborated cross-functionally with internal departments to establish cohesive brand presence and expand audience reach

  • Established new external partnerships to create and distribute content to quality lead bases

Community Manager 3/15 – 1/16

  • Oversaw content creation and management for Grad businesses’ 25 social media channels and 4 WordPress blogs

  • Increased social and organic traffic to the blogs in 2015 by an average of 97% & 194%, respectively, compared to prior year

  • Initiated digital campaigns to help drive brand awareness, thought leadership, and submission of user-generated content

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Pizza Rollio

Marketing Consultant 6/15 – 10/15

  • Developed initial social media content strategy for first US location of the popular overseas restaurant chain

  • Grew brand’s social media engagement by over 200% through meaningful audience interactions and “Surprise & Delights”

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Equinox

Social Media Coordinator 7/13 – 2/15

  • Monitored all social listening of brand’s social media channels through expertise in operating analytics tools, ie. Radian6

  • Executed unique content strategies for 6 regional Facebook communities representing national club locations

  • Generated monthly social media reports for leadership to help refine business and online marketing strategies

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Points of Light

External Relations Coordinator 10/11 – 6/13

  • Created communication plans with Executive Director for AmeriCorps Alums’ 10 social marketing communication channels

  • Maintained partnerships with 110 coalition partners, 65 local Alumni chapters, and 51 State Service Commissions

  • Oversaw project management for website maintenance with Alums’ leadership to help with online branding redesign

AmeriCorps National Direct Member 10/10 – 8/11

  • Fostered the growth of an online community of 8K+ Service Leaders with a team of 2 peer AmeriCorps members

  • Implemented weekly newsletter messaging for over 7K recipients, highlighting national calls to action

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Yelp

Marketing Intern 10/11 – 11/11

  • Supported Atlanta Community Manager in monthly event planning and integrated marketing to local audience of 120K+

  • Registered 1K+ new users onto Yelp Atlanta’s email list through onsite event marketing at 9 major festivals in metro region

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University of California, Irvine

BA in Psychology & Social Behavior, Minor in Education 8/06 – 6/10

Awards & Honors: Deans Honor List – Winter 2008 & Spring 2009, 2010 APSA UC Irvine’s Top 30 Most Influential Asian American Students, UC Irvine Lesbian, Gay, Bisexual and Transgender Resource Center - Identified Safe Zone Ally